Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrep...

Social Media Marketing

Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) “Social Media Marketing deserves special kudos...


Consumer Behaviour Text

Principles of Macroeconomics

Macroeconomics for non-economic students.

Lean Analytics

Offers six sample business models and thirty case studies to help build and monetize a business.

Principles of Operations Management

For courses in Operations Management. A broad, practical introduction to operations, reinforced with an extensive collection of practice problems Prin...